Our WorkROWENTA
Introducing a new way to clean floors.
OVERVIEW
The X-Clean 10 arrived in Morocco with a straightforward promise. It vacuums and washes floors in one pass. Fusion supported the launch with a campaign film, demonstrations, product content and media amplification. The aim was to make the benefit immediately clear, encourage people to try the device and help it become part of their cleaning routine.
THE CHALLENGE
Making a new product category easy to understand.
Consumers were mostly familiar with traditional appliances. The campaign had a few seconds to show what changed with the X-Clean 10: it vacuums and washes in a single motion. It had to demonstrate performance, reassure people about the features and stand out in a crowded market.
OUR ROLE
- Digital Strategy
- Social Media
- Content Creation
- Media & Performance Campaign Management Product Communication
THE APPROACH
Demonstration as proof.
We put the action and the result at the center of the creative work. The film showed how the X-Clean 10 vacuums and washes in one pass. Short content explored power, lightness, battery life and practical benefits. Familiar situations and local references brought the technology closer to real use. Social media and paid amplification gave more people a chance to see the product and understand what makes it different.
THE IMPACT IN NUMBERS
Impressions
Generated
Video
Views
People
Reached
Impressions
Generated
Video
Views
People
Reached
ACTIVATIONS
01 — CAMPAIGN FILM AND KEY VISUAL
Showing the product in action.
The film and key visual showed the product in action, making the combined vacuuming and washing benefit clear.
Video made the promise easy to grasp and served as an introduction to the launch.
02 — SOCIAL MEDIA CONTENT
