Oskay & Quaty — Our Work — Fusion Digital Agency

OVERVIEW

Two brands to establish, a shared territory to build. To launch Oskay and Quaty in Morocco’s pet food market, Fusion combined a creative campaign, video, social content, influencer marketing, media activation and a dedicated website. The work drew on the special place dogs and cats hold in their owners’ daily lives.

THE CHALLENGE

Building a new brand relationship in pet food.

Oskay and Quaty had to build awareness in an established market while making clear what made each brand distinctive. They needed to speak to dog and cat owners in a relatable voice, create a memorable brand world and offer several ways to discover the brands and learn about their ranges.

OUR ROLE

Digital Strategy
Creative Concept
Art Direction
Content Creation
Social Media
Campaign Management
Media & Performance
Web & E-commerce

THE APPROACH

From discovery to brand adoption.

Fusion built the campaign around the bond between people and pets, using everyday scenes to make both brands approachable. Video set the idea and tone, social content explored different expressions of it, creators reached relevant communities, and media amplified the launch. The website gave owners practical information and access to the product ranges.

THE IMPACT IN NUMBERS

+25 M

Impressions
Generated

+6 M

People
Reached

+100 K

interactions

+25 M

Impressions
Generated

+6 M

People
Reached

+100 K

interactions

ACTIVATIONS

01 — LAUNCH

A recognisable identity for both brands.

The launch introduced Oskay and Quaty together through a creative concept based on the bond people have with their pets. The campaign film and content adaptations established the visual codes and tone of both brands.

02 — INFLUENCER MARKETING

Giving the campaign a human face.

Creators introduced the products to communities that shared an interest in pets. Their content complemented the brand campaign with formats suited to social platforms.