Open Sky International — Our Work — Fusion Digital Agency

OVERVIEW

A launch designed for the Moroccan education market.

When Open Sky International opened in Casablanca, Fusion helped establish the school in a competitive market. The work included launch communications, content explaining the educational programme, digital campaigns, open days, admissions support and press relations. The aim was to take families from first hearing about the school to meeting it in person.

THE CHALLENGE

Standing out in a market where trust matters.

Choosing a school is a long-term decision. Before considering enrolment, families need to understand the teaching approach, see what makes the school distinctive and picture their child there. The campaign had to build visibility beyond the opening announcement and turn interest into visits, enquiries and admissions activity.

OUR ROLE

Launch Strategy
Content & Creative
Social Media
Media Activation
Acquisition
Press Relations
Event Communications Campaign Management

THE APPROACH

Supporting families from discovery to enrolment.

The first phase introduced the school and its educational pillars. Content then showed families the campus and teaching approach. Open days created opportunities to meet the school in person, while acquisition campaigns supported enquiries and admissions. Press relations extended the launch’s reach.

THE IMPACT IN NUMBERS

+5 M

Impressions
Generated

+1.5 M

People
Reached

+10 K

Interactions
Generated