Our WorkKRUPS
Building the brand around the coffee experience.
OVERVIEW
For KRUPS, Fusion developed digital campaigns and content around coffee, its flavours and rituals, and the performance of the machines. The work showed what the products make possible at home, from an indulgent moment to a more intense coffee experience. A campaign film and social content brought this idea to life.
THE CHALLENGE
From the machine to the coffee experience.
Technical specifications dominate the category. KRUPS needed to make its offer appeal to the senses and show what those features mean in practice. The challenge was to find more occasions to talk about coffee and make major campaign moments work alongside content inspired by everyday coffee habits.
OUR ROLE
- Digital Strategy
- Content Strategy
- Creative Direction
- Content Creation
- Social Media
- Campaign Management
- Media & Performance
THE APPROACH
Coffee rituals put the product in context.
We started with the quality of the coffee and the pleasure of tasting it, then showed the machines in use.
The “Switch for the better” campaign conveyed the product promise through the experience of drinking coffee.
Social content extended the idea to other coffee moments and products.
THE IMPACT IN NUMBERS
Impressions
Generated
People
Reached
Interactions
Generated
Impressions
Generated
People
Reached
Interactions
Generated
ACTIVATIONS
01 — CAMPAIGN FILM
Switch machines, change the experience.
The film made this promise tangible by focusing on the intensity of the flavours and the experience KRUPS machines offer. It was the centerpiece of the campaign.
02 — SOCIAL MEDIA CONTENT
