Our WorkPress up
Building an everyday presence across more touchpoints.
OVERVIEW
Press Up ran several campaigns in a colourful, energetic visual world focused on the pleasure of enjoying the drink. Fusion coordinated a multichannel digital campaign with social creative, video, Facebook, Instagram, TikTok, YouTube and Google Ads. The aim was to grow visibility, adapt the content to each platform and give consumers more opportunities to encounter the brand.
THE CHALLENGE
Earning attention in a crowded digital environment.
Beverage brands compete for attention that can be won or lost in seconds. Press Up needed to remain recognisable across platforms and consumption occasions. The challenge was to increase visibility, vary formats and repeat exposure while keeping the message consistent.
OUR ROLE
- Digital Strategy
- Media Planning
- Creative Concept
- Art Direction
- Content Creation
- Social Media
- Campaign Management
- Media & Performance
- Data & Reporting
THE APPROACH
A multichannel strategy for each point of contact.
Fusion paired visual and video content with complementary distribution channels. Social platforms brought the campaigns to communities, YouTube expanded the video presence, and display and Google Ads extended reach beyond social media. We adapted the creative to each channel’s formats and habits, coordinating amplification and repeat exposure.
THE IMPACT IN NUMBERS
Impressions
Generated
video
views
views generated
interactions
Impressions
Generated
video
views
views generated
interactions
ACTIVATIONS
01 — SOCIAL MEDIA
Bringing the campaigns to the heart of communities.
Facebook, Instagram and TikTok carried Press Up’s campaigns in formats suited to each platform. The creative featured the products, flavours and occasions for enjoying them, with paid social supporting distribution.
02 — reels
Giving the content its full impact.
Video extended the campaigns with formats designed to earn attention and show more of the brand’s personality. YouTube and video activations helped broaden campaign reach.
03 — DISPLAY
More touchpoints, more visibility.
Google Ads and display campaigns created more chances to see Press Up beyond social media. They complemented the rest of the campaign by making the brand visible at different points in people’s browsing journeys.