Our WorkJAOUDA — NUTRITION & INNOVATION
Making nutrition innovation easy to understand and appealing
OVERVIEW
Across several launches, Jaouda developed products with distinct promises. Croissance addresses children’s needs, Kéfir introduces another way to enjoy milk, Subtil focuses on lactose-free products, and Omega-3 Milk offers a specific nutritional benefit. Fusion supported the digital launches with campaigns and content that made each innovation recognisable, understandable and appealing. Together, the four projects show how we worked with Jaouda on nutritional innovation across different audiences and challenges.
THE CHALLENGE
Understanding comes before preference.
Each innovation had to find a place in consumers’ routines and expectations. Parents needed clear information about Croissance. Kéfir needed an introduction and explanation. Subtil needed to communicate enjoyment as well as being lactose-free. Omega-3 Milk needed an easy-to-understand promise. Each launch called for its own tone, educational approach and formats while remaining recognisably Jaouda.
OUR ROLE
- Digital Strategy
- Creative Concept
- Content Creation
- Social Media
- Media & Performance
- Influencer Marketing (selected campaigns)
THE APPROACH
An explanation tailored to each product and audience.
We identified a clear benefit for each product. Depending on the launch, we combined distinct visual identities, explainers, video, social media and paid amplification. The shared principle was to describe the products in everyday language, reassure parents, introduce new ways to enjoy the products and make the benefits appealing and easy to remember. The four launches are presented with their own creative work and results.
THE IMPACT IN NUMBERS
Croissance
Kéfir
Subtil
Omega-3
impressions
people
reached
interactions
video views
YouTube
views
interactions
impressions
video
views
interactions
/ qualified views
impressions
people
reached
video
views
Croissance
impressions
people
reached
interactions
Kéfir
video views
YouTube
views
interactions
Subtil
impressions
video
views
interactions
/ qualified views
Omega-3
impressions
people
reached
video
views
ACTIVATIONS
01 — CROISSANCE
Supporting parents.
Explanatory visuals and social formats described Croissance in clear, reassuring terms. Messaging adapted to stages of child development helped parents discover the product and understand what it offers.
02 — KÉFIR
Introducing new ways to enjoy milk.
The challenge was to introduce a product people were still getting to know. The “Ease digestion with Jaouda Kéfir” campaign used educational content, video, social distribution and paid media to explain what the product is, its features and how to enjoy it.
03 — SUBTIL
Making lactose-free a source of enjoyment.
For Subtil, the “Lightness you can enjoy” concept focused on pleasure and lightness. Product visuals, video, social content and paid amplification gave people reasons to try the range beyond its lactose-free formulation.
04 — OMEGA-3 MILK
Explaining a specific nutritional proposition.
Short educational content, everyday situations and social adaptations explained the product and its benefits. Paid media increased its visibility.
