Our WorkAdidas
Inspiring movement and amplifying impact.
OVERVIEW
Fusion supported several adidas digital campaigns centred on sport, creativity and community participation. Social content and running activations gave key brand moments local visibility and encouraged audiences to take part.
THE CHALLENGE
A global brand in local conversations.
adidas already had strong awareness. The challenge was to make its communications relevant to Moroccan audiences, adapt content to the way people use social platforms and encourage participation around products, movement and sporting events.
OUR ROLE
- Digital Strategy
- Social Media
- Content Creation
- Influencer Marketing
- Community Management
- Campaign Management
THE APPROACH
Social content that encourages participation.
Fusion brought different sides of adidas to social media through product features, content from creators and athletes, and coverage of group activations. Each initiative had its own focus while contributing to a consistent presence built around sport and movement.
THE IMPACT IN NUMBERS
cumulative reach
interactions
generated
engagement
rate
cumulative reach
interactions
generated
engagement
rate
ADIDAS / FALCON
An iconic silhouette interpreted by creators.
The Falcon campaign used content and influencer partnerships to establish the model with a fashion and lifestyle audience. Creators selected for their fit with the brand offered their own interpretations of the product in content designed for social media.
ADIDAS / SHARE YOUR STRIPES
The community wears the brand’s colours.
This social activation invited people to express themselves through the adidas identity. Creators and ambassadors brought the campaign to their communities.
ADIDAS / PUREBOOST
Putting the product in motion.
Fusion created content rooted in sport and movement, showing the product in use and giving the campaign a local expression suited to social media.
ADIDAS / READY TO GO
Sport as a form of expression.
The campaign brought the brand’s training range to life through visual content designed to strengthen its social presence and engagement.
ADIDAS / RUN FOR THE OCEANS
Running to make a difference.
As part of the international Run for the Oceans initiative, adidas mobilised its community around ocean protection. In Morocco, participants came together for a run and an activity raising awareness of plastic pollution. The event brought sport, community participation and environmental action together.